ruchika sachdeva | delhi fashion week

Bodice AW13

Ruchika Sachdeva’s WIFW debut/Bodice AW 13…exploring its own evolution. reinventing the traditional with khadi, block prints, hand woven cloth. hinting at a highly digital age through hand-embroidery. playing with contradictions. at peace with itself.

Bodice

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Ruchika debuted here at LFW a year ago as one of the gen-next designers. This was her 2nd time here. I missed her show but I made up for it by shooting a few collection pieces on Nijhum. “Having created a buzz even before she showed, we had high expectations of the newbie designer and were happily, not disappointed. Right off the bat, Ruchika Sachdeva seemed to get it right; her mix of sexy, feminine fabrics…” read more here.

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Ruchika Sachdeva, 24…wearing clothes from her collection.

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Last week I was at her store. It’s all ready. She thinks it isn’t. She sits in a little cabin with 1 table and 4 chairs + cabinets with lot of papers & packaged food, an over head shelf with Wuthering Heights & other books, a red phone..

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..in a corner inside the store..there is a Nappa-Dori umbrella on display…

Photo taken outside the store.

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Photos from Ruchika Sachdeva’s Fall/Winter 2011 collection at Lakme Fashion Week. Sketches by Frodo.

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Her label is called Bodice. She is retailing from Melange, Atosa, Fuel, and The Living Room in Bombay..and from her own studio/store(below Gunpowder) in Hauz Khas Village, Delhi.

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Still has to get signboards for her store. 

Tailored biomechanics

An interview with Ruchika Sachdeva.

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Shoes – Vivienne Westwood. Trousers – own design. Bag – Vintage, Porto Bello, London. Tee – Zara

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Making a living out of dressing up

I always wanted to dress well, but never thought I’d take fashion up as a profession until I got out of school. At school, I studied Commerce & Business. I took up fashion because I could connect to it on a very personal level. I wanted to be able to design my own clothes and earn a living.

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Studying and being free

I graduated from London College of Fashion after a year of studying at Pearl Academy of Fashion. My stay in London taught me a lot because it was my first time living alone. The freedom and independence added to the experience and made it brilliant.

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On the streets

For many years people in London used fashion as a tool to revolt in regard to sub-cultures such as punk and mod. Street style there touches another level altogether. Street fashion in India is all mixed up because of the various influences I guess. I specially admire the way people from the north-east carry themselves. I feel, now, people are experimenting and taking fashion more seriously than before.

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Generation next

Lakme Fashion Week was a step forward. I sent in my graduating collection for the ‘Gen-next’ category and got selected. I am glad I got through as it gave me a bigger platform and a lot of exposure.

Collection

The collection is called Biomechanics.

I explored the relationship shared between human beings and machines and incorporated the findings in my designs. The collection is futuristic and androgynous, emphasizing on – structure, tailoring and ornamentation. I also took inspiration from the strong, machine like, warrior subjects in H.R.Giger‘s paintings.

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Post fashion week

I am now working on the orders. The creative part of having a design label comes naturally, but the business part of it – which is all numbers, taxation, and costing – takes a lot more effort.

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Edited & re-edited by Megha Ramesh.