Posts Tagged ‘elle india’

Rinika | delhi

February 13, 2017

street style delhi

How would you describe yourself?
I feel like I am made of remnants of the past and yet belonging to the future. May be I am caught in the wrong space and time.

What are you currently listening to?
Afreen-Afreen has been on repeat since forever. Sia’s Confetti, Adele’s Send My Love, & The Chainsmokers.

What makes you dance?
Alcohol.

What are your recent inspirations?
The Kiss by Klimt, Kafka on the Shore, and some other feel good things.

What was your last google search?
Banana Yoshimoto.

How would you describe your style?
Freestyle.

— Rinika Maibam from Manipur | for ELLE India

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Delhi, November 2016.

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Nidhi Jacob | LFW

September 21, 2013

nidhi jacob street style

Nidhi Jacob. Fashion editor, ELLE India. Likes this video.

Do you see a change in your style from what it was before?
Earlier I used to do a lot of clashing prints, nipped in waists, and more figure flattering stuff. Now I am moving towards more boxy mannish things..which is harder to do for my size but I am championing on.

Did you watch anything recently you liked because of its styling or fashion?
I watched this really good French film Fat girl. Then Tomboy. I won’t say I liked them for their fashion but they have really nice cinematography and they are good overall. Also, Reprise & Oslo, August 31st — both have interesting stories.

blogs that you read regularly
vanilla scented / it is minimal in a wearable way not a stern way. I am also trying to tone down my style to more basic.
Then there is this really cool tumblr called notpullteeth – – his blog is called pull teeth. It’s sportswear hip-hop but still very minimal.
we have no style.
Indian — nnyijir.blogspot.com by Renee Nabam. She is based in Bangalore. I think she’s got great movies music references and she really seems to be into the Japanese Korean thing.
then Dolly’s blog — alphabetagaga
jitterbug
lahlah doesn’t post much but hers is still my favourite.
And yeah, they all are from the Northeast.

Why do you think magazines don’t run enough stories about Northeast?
Because they think they are not mainstream enough?

What’s the most common thing people tell you when they see you after long?
“You’ve put on weight.”

How many years have you been attending fashion weeks?
I used to do backstage for Lakme…so  about 7 or 8 now.

Photographed at Lakme Fashion Week in August 2013

New Shoes,Fleetwood Mac,& Grocery Shopping

November 12, 2011

street style india
Karuna Laungani. Junior fashion editor, Elle.

Karuna grew up in Bandra, Bombay; studied fashion design at Sophia college, worked at Zeba with Krsna Mehta, freelanced as a designer/stylist for some time..and has been working at Elle for the last 4 years.

…likes sea food & beach holidays; Young the Giant & Fleetwood Mac; fresh herbs & Russh; gardens & new shoes; apple cider & grocery shopping; smell of a new book, and discovering quirky finds in all kinds of markets. Dislikes Monday mornings & lack of space in Bombay.

street style india

What did you want to be when you were a kid?
Till the age of 10, I wanted to be an actress. I was a big fan of Madhuri, and I loved to dance so I would copy her steps….then slowly, things changed.

karuna laungani

karuna laungani elle india fashion

Designers you liked at LFW/Wills.
At LFWRuchika Sachdeva was my favourite. Very London street chic and yet sophisticated. I loved her androgynous separates…totally my style.
At Wills, I liked Ela by Joyjit. Amit Aggarwal. Loved Cue by Rohit Gandhi. And Sanchita Ajjampur.
Any other favourites? Designers, models, photographers..
I constantly use Rajesh Pratap, Cue, A&T, Pankaj & Nidhi for shoots. I love Mathieu’s work forBungalow 8. Also Savio Jon, Dries Van Noten, & Marni.
Amongst models I like Rachel Bayros & Nidhi Sunil. I did a shoot with Nidhi in Jaisalmer and she was lovely. Also Natasha poly.
Amongst photographers: Tarun VishwaMert & MarcusTakay.
street style india
What do you love about your work?
The crazy people, the creative minds, and the maddening pace all leading to transform a small idea into something big and inspiring, and yes I would like to believe…life changing.
And hate
A few big egos in the industry. We are all here to work so let’s not be a diva now.
How much does your work affect your personal life?
I take my work home all the time. If something is not done, it’s always on my mind, and I have very little patience.
What do you do on the weekends?
Cook, entertain my dog, sometimes shop, watch lots of films, and browse design blogs endlessly. And yes, have a marriage…
An interesting film you watched recently?
Is the Lanvin fashion film counted?

Blogs you read..
Tons of them. coco+kellystyle bubbledecor8inspired living. becauseimaddicted.

Markets you shop at..
Vintage stores in East london – you get real cheap bargains. I got this sequined blouse for 15 pounds; nobody believes me. Then I did 2 months’ shopping in 2 hours at Sarojini. I am a cheap skate when it comes to buying clothes.

Looking forward to?
I’ve styled the January cover, so that, and the resort story. Putting together any shoot is super exciting and nerve wracking…but absolutely love it.

street style india

Who’s on the cover?
*whispers in my ear*

Be like Betty

November 21, 2010

Shweta Sharma, winner of Betty of Elle contest. 

Jacket – Reiss
Top- Mango
Skirt – H&M
Bag – Mango

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Shweta is a NIFT graduate, works as a fashion stylist, and has been on this blog before – here.


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