The purpose of this analogy is to present the idea of fashion brands hiring men like these as models, transforming them into aspirational figures inspired by the accounts of their difficult lives and in return providing them with an alternate source of income.
I am tired of looking at billboards with grinning celebrities. I think it would be fresh & different for fashion brands to deviate from the regular stuff that they are doing & have been doing for years. Using these men could bring some character and real life to their dull campaigns.
What if this does not work? Well..fear of failure is never a reason not to try something. Right?
“Many great ideas have been lost because the people who had them could not stand being laughed at.”