Posts Tagged ‘cobra beer tvc’

A collaboration & a curtain.

March 2, 2012

Sometime last year, I worked with people from Somesuch & Co. & BMB agency on a project for Cobra beer. They were shooting Cobra tv commercial in Bombay meant for UK television+making a city guide on fashion, food, and music for The Guardian website.

I was one of the collaborators along with B.L.O.T. & Vandana Verma(watch their films here & here). All 3 short films were directed by George Belfield & shot by Simon Pinfield.

The city guide on fashion that I worked on is here. Link. It has nervous me talking about what I do on this blog..+ shooting a lookbook for Nor Black Nor White in Dadar flower market, talking to Bandana Tewari & Little Shilpa..and just generally hanging out on the streets..

little shilpa workshop
Little Shilpa’s work desk.

dadar flower market india street

dadar flower market india street

street fashion india dadar

street fashion india dadar flower market

street fashion india dadar flower market

priyanka bose dadar flower market

priyanka bose dadar flower market
Priyanka Bose in NorBlackNorWhite at Dadar Flower Market.

street style mumbai dadar flower market

dadar flower market india street

simon and george

simon and george
Simon & George at Simon & George in Colaba.

I also did street casting for the tv commerical(I’m also in it), & was helped by my friend Paloma(she knew all the ‘coolest’ kids).

street fashion india

street fashion india

street fashion india

street style india

street style mumbai
Alisha Netalkar. Trey Munroe. Shreya Dube. Gitanjali Dang. Rahul Chhab.
—-
At the trials/auditions in Versova.

street fashion india

street fashion india
This boy is wearing his own stuff.

street style india

street style india
Daniel Wolfe filming AJ at the trials.
—-

worli view sea link
On the day of the shoot. 6a.m. call time. This is at 7.

street style india
Kanakee.

street fashion india

street fashion india
Namita Sekhar.

rachel bayros fashion model india
Rachel Bayros.

street style india vandana verma

street fashion india
Vandana Verma.

street style india
Amrita Bagchi.

street fashion india

street fashion india
Saurabh Saple.

street fashion india

street fashion

street fashion india

street fashion mumbai

street fashion india

street fashion india

shooting at vt

Most of the TVC was shot at VT station, on a moving train, & at an abandoned station about 3 hours away from Bombay.

abandoned station

abandoned

street fashion india

After 40 days of field work and two months of post-production, the video is finally up. It’s called The Train. Watch it here. Directed by Daniel Wolfe, ex-chef, also known as the “problem director.” Styled by Hannah Edwards, who also recently styled MIA’s Bad Girls video.

street style india

fashion mumbai

street fashion india

It’s too late to call this a preview. It was meant to be one.

—-
Lakme Fashion Week started today. I’m supposed to be at the venue. Instead, I’m sitting in my room and staring at this curtain.

my room


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