
Nidhi Jacob.…has a personal style blog here.

“I’m obsessed with family stories, mine and others’. Most of my inspiration comes from old family albums, streets, and grandmothers.”
Nidhi Jacob, 24. Freelance stylist/writer.

Top- a collage made of Nidhi’s grandparents and her father.
Below – a photo of her grandfather, sister and friends.

“I like old things in general. I like my clothes to look either borrowed or worn-in, that way they look like they have some character. 90% of my wardrobe is bought off the streets of Bandra and Colaba. There used to be a guy with a rack of clothes (the type that Goan middle-aged women* really favour; totally my style) on Hill road, Bandra, and everything on that rack was for Rs. 50/-. He’s not there anymore, so i really treasure every piece I bought from him – like a white crepe blouse, a sheer black pleated dress and unusually printed separates.”
*Goan middle-aged women – they could always be seen wearing knee-length dresses or skirt suits and blouses in synthetic fabrics and unusual prints and colours with voluminous sleeves, peplum and fancy buttons.
“I grew up in Pune. I shifted to Mumbai to study fashion when I was 17. After finishing college I went to Chennai for a year to teach fashion illustration/design methodology. Thereafter, I came back to Mumbai to work at Grazia. I love the research and constant movement that a magazine allows. There are people, clothes, photographers, photos, make-up, runway shows; there’s so much one gets to learn and experience about the industry while working with a magazine. I quit Grazia 7 months ago because I was itching to work with my hands. I took some time off…volunteered on an organic farm, and now I am back in Bombay..freelancing.”

Shirt- export surplus store in Pune
Beaded cardi- Colaba causeway
Bell-bottoms- stolen from a friend (stitched using her mom’s old saree)
Wedges- Charles & Keith
Bag- leather export surplus store in Chennai
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These photo is 6 months old..the first time I met Nidhi. She is wearing her father’s spectacles and a two decade old dress picked from some place in Bandra for about 300 Rupees.

I know this last picture is sort of out of place in a straight-faced scheme of things. I’d asked Nidhi if she could fake a smile..she ended up laughing.