A collaboration & a curtain.

Sometime last year, I worked with people from Somesuch & Co. & BMB agency on a project for Cobra beer. They were shooting Cobra tv commercial in Bombay meant for UK television+making a city guide on fashion, food, and music for The Guardian website.

I was one of the collaborators along with B.L.O.T. & Vandana Verma(watch their films here & here). All 3 short films were directed by George Belfield & shot by Simon Pinfield.

The city guide on fashion that I worked on is here. Link. It has nervous me talking about what I do on this blog..+ shooting a lookbook for Nor Black Nor White in Dadar flower market, talking to Bandana Tewari & Little Shilpa..and just generally hanging out on the streets..

Little Shilpa’s work desk.
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Priyanka Bose in NorBlackNorWhite at Dadar Flower Market.

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Simon & George at Simon & George in Colaba.
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I also did street casting for the tv commerical(I’m also in it), & was helped by my friend Paloma(she knew all the ‘coolest’ kids).

Alisha Netalkar. Trey Munroe. Shreya Dube. Gitanjali Dang. Rahul Chhab.
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At the trials/auditions in Versova.

This boy is wearing his own stuff.

Daniel Wolfe filming AJ at the trials.
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On the day of the shoot. 6a.m. call time. This is at 7.

Kanakee.

Namita Sekhar.

Rachel Bayros.

Vandana Verma.

Amrita Bagchi.

Saurabh Saple.

Most of the TVC was shot at VT station, on a moving train, & at an abandoned station about 3 hours away from Bombay.

After 40 days of field work and two months of post-production, the video is finally up. It’s called The Train. Watch it here. Directed by Daniel Wolfe, ex-chef, also known as the “problem director.” Styled by Hannah Edwards, who also recently styled MIA’s Bad Girls video.

It’s too late to call this a preview. It was meant to be one.

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Lakme Fashion Week started today. I’m supposed to be at the venue. Instead, I’m sitting in my room and staring at this curtain.

Tags: city guide, cobra beer tvc, dadar flower market, fashion blog, India, mumbai, Priyanka bose, rachel bayros, street style, the guardian, Wearabout